Dennis' Tire Centre


Founded: 2013

Owner:Dennis Asselin

Dennis' Tire Centre


Dennis Asselin's new business is starting to gain traction. After 30 years in the tire business, Asselin has opened his own shop, Dennis' Tire Centre located on Millar Avenue.

After taking a little time off Asselin was considering his next venture when friends and family told him to do what he does best.And that's tires, he said.

His smaller shop means customers will deal directly with Asselin.The shop performs all types of tire work - sales, installation, balancing and repairs.And he does everything from passenger, light truck, performance, skid steer, fork lift, small farm tires and after-market wheels.He also does tire siping, which involves cutting small slits into the tread on the tire.

Asselin said the process provides better grip, a longer life, a better ride, adding he suggests going to to learn more about it.Appointments are preferred, but not necessary.

Asselin said service and expertise is front and centre. As well, he has access to almost all brands of tires and purchases everything locally.

"I take pride in what I do," he said, adding most of the time he can bring in specific tires that day."You can come in and be out in an hour," he said.

​Dennis' Tire Centre is open from 8 a.m. to 5 p.m. Monday to Friday.

​ Scott Larson - StarPhoenix